we are KIND™
And that’s not just a clever brand name.
It’s a state of mind. And a community. And a movement.
And it’s all born of our mission:
to make the world a little kinder, one snack and one act at a time.
Because we believe when we all act with kindness -
when we help someone out,
when we make a positive choice -
we all have the power to change the world.
That’s our recipe for success.
And we’d love for you to join in.
![daniel lubetzky portrait](/sites/g/files/fnmzdf1326/files/2022-04/daniel-lubetzky_portrait_opt_04_01_19.png)
meet Daniel
Daniel Lubetzky is our founder and CEO. But he’s also a little bit more than that. He’s a champion of not-just-for-profit business. He’s a visionary social entrepreneur. on a mission to build bridges between people. And he’s also the author of the New York Times bestseller Do The Kind Thing.